But making marketing decisions without research significantly increases the business's risk

Why should marketing "go out among people" when it has an increasing arsenal of remote and artificial research tools?

Let's keep qual alive and human...

A 25-minute playlist for deep listening that will help you recharge during the workday

to help you wake up pleasantly and set a cheerful and uplifting tone for the day

helps you unwind after a long day and gently eases you into sleep

Isn't marketing currently losing its essence, namely - the ability to be the voice of the real consumer within the company?..

Specially created playlists for deep music listening on 'Sound Insights' channel in YouTube Music and Spotify

Practical tips on how to enjoy and benefit from listening to music more

Can a qualitative ad pre-test be enough?

About the value of presence and interaction between researchers, clients, and respondents

Why does the sound of music even in the same room and on the same audio system differ so significantly?

Deep dive into the world of sound of acoustic guitars

Challenges in the industry and the ways to overcome them

About the key qual reporting docs - moderator's notes, top-line and full report

What should both a researcher and a Client understand, preparing and fine-tuning a DG

Why do I prepare screening questionnaires for all projects myself

How to choose a seat in the hall to get the most out of the music

A researcher who doesn't understand Client’s marketing objectives is like a blind kitten that will never provide you with a valuable result

Before I thought that it's pointless to talk about qualitative research basics. Now I see that I was wrong...