We have cars, but we know we must also walk. We have AI, but we must understand that there are things that should not be delegated

'Pillow shields' in Morocco, Italian risotto without bouillon cubes, and a little unforgettable creature wrapping chocolate - sharing my reflections on the true value of live qual abroad

Or how to find your own 'cat' and turn it into brand equity for years to come

about music as an art of emotional communication and impact

But making marketing decisions without research significantly increases the business's risk

Why should marketing "go out among people" when it has an increasing arsenal of remote and artificial research tools?

Let's keep qual alive and human...

A 25-minute playlist for deep listening that will help you recharge during the workday

to help you wake up pleasantly and set a cheerful and uplifting tone for the day

helps you unwind after a long day and gently eases you into sleep

Isn't marketing currently losing its essence, namely - the ability to be the voice of the real consumer within the company?..

Specially created playlists for deep music listening on 'Sound Insights' channel in YouTube Music and Spotify

Practical tips on how to enjoy and benefit from listening to music more

Can a qualitative ad pre-test be enough?

About the value of presence and interaction between researchers, clients, and respondents

Why does the sound of music even in the same room and on the same audio system differ so significantly?

Challenges in the industry and the ways to overcome them

About the key qual reporting docs - moderator's notes, top-line and full report

What should both a researcher and a Client understand, preparing and fine-tuning a DG

Why do I prepare screening questionnaires for all projects myself