straightforward, result-oriented, jazzy
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Human Insights
Local and international qualitative research
When marketing becomes obsessed with technologies, it misses ability to feel people. As a result, brands lose connection with their target customers and turn into commodities
As a researcher and consultant, I help businesses strengthen brand equity through a deep understanding of their target customers and creating meaningful for them added brand value
What and what for?
Explorative research to provide business with deeper understanding of target customers' profile, behavior, category entry points (CEP), perception and attitudes as regards products and brands, etc.
Brand status-quo research to help business define brand strengths and weaknesses, drivers and barriers, develop a product and / or brand positioning, decide whether a repositioning or just a revitalization is required, etc.
Communication research to help business improve the effectiveness of communication concepts (naming, packaging, advertisement, promo)
Evaluative research to help business learn how its marketing activities affect people's behavior, purchase decisions, perception of a product and brand image
How? - face-to-face qualitative research
30 years of observing people and brands in 20 countries allowed me to deeply understand and feel the power of live conversations
I know from practice how much more shallow interaction with people via a monitor is compared to face-to-face discussions
That is why I primarily do focus groups, in-depth interviews, ethnographic research offline and travel to fieldwork places to immerse myself in people's everyday lives
I am convinced that no technology can bring out what a researcher can feel by being around people, watching them, just sitting next to them and talking...
Where? - in the Human & Sound Insight Home in Kyiv or anywhere else in the world :)
To foster closer communication with research participants and clients in Kyiv, we created Human & Sound Insight Home
This mansion in the heart of Kyiv, gives a sense of retreat from the city, with plentiful greenery and fresh air, a slower pace of life, and a genuine environment
This is a one-of-a-kind venue for both business and soul
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For business: the facility for face-to-face qual research, meetings, workshops, presentations, strategic sessions
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For the soul: the acoustic space with the exclusive Sound Reality audiosystem and CD collection
Visiting us allows you to escape from the city bustle, work productively, and get some really nice relaxation
Why me? (or not me :)
Straightforward: I always call a spade a spade and say what I believe. This is what some clients value about working with me, but it is also why others avoid me
Result-oriented: 30 years of conducting research in 20 countries and globally recognized marketing education (Mini-MBA in Marketing and Brand management with Mark Ritson) help me to understand clients' objectives and competently convert consumer understanding into effective marketing recommendations
Jazzy: with my insatiable curiosity and extensive expertise, I am able to freely improvise to gain business-relevant customer insights that are not immediately apparent
'Oksana's exceptional attention to detail and broad expertise enable her to identify marketing insights that help save money and effort and develop the brand immediately in the right direction'
Tetyana Siverchuk, Marketing Director LLC 'Eco-snack', brand Bob Snail