Insights for business
feel people

local and international face-to-face qualitative research

When marketing becomes obsessed with technology, it loses the ability to feel people

As a result, the connection between brands and their audiences weakens; they lose their "soul" and turn into mere commodities

As a researcher and consultant, I help businesses strengthen brand equity by restoring this deep emotional connection. I transform data into insights that help your brand resonate with human nature at its most subtle level

Explorative research

Beyond the surface of data lies the human story

We look for the hidden ‘how’ and ‘why’ behind human choices: how people live, sense the world, and what they truly long for

Revealing these layers of meaning allows us deeply understand and feel the authentic nature of your audience

Brand Status-Quo

Successful brands resonate with their audience for decades or even centuries

We define the brand’s actual state: where its true strength lies and where it begins to lose its essence and value

This understanding helps us decide together whether the brand simply needs fine-tuning or if it’s time to rethink the strategy

Communication research

Communication is effective when a message doesn’t just reach the ear but touches the heart

We study the perception and impact of communication concepts - from naming and visual identity to advertising - on the target audience

Our shared goal is for every expression of your brand to feel authentic, cohesive, and emotionally resonant

Evaluative research

A deep connection with TA is impossible without sensing the echo of your actions

We explore how your marketing steps transform into real human experience, affecting choices and brand perception

Understanding effectiveness of our actions helps in making better decisions for the future

How? Face-to-face

I believe in the power of live conversation. 30 years of observation across 20 countries have taught me that no screen can replace the depth of face-to-face connection

That is why I prioritize offline: focus groups, in-depth interviews and ethnography. I am convinced that no technology can capture what a researcher feels by being truly present in people's everyday lives

Where? In the Insight Home

We have created a space in the very heart of Kyiv for those seeking what is real

This is a place where life slows down. Here, amidst greenery and silence, you will find the perfect environment for deep work and restoration:

For Business: a space for live qualitative research, strategic sessions, and workshops.
For the Soul: a unique acoustic hall with the Sound Reality® system and a curated CD collection

Here, the city falls silent so you can hear what matters most.

Why me? (or not me)

Straightforward: I call a spade a spade and say what I believe. This is why some clients value working with me, while others avoid me

Result-oriented: 30 years of practice across 20 countries, combined with higher education in both music and marketing (including a Mini-MBA in marketing and brand management with Mark Ritson in 2020), allow me to convert a deep understanding of people into effective marketing solutions

Jazzy: insatiable curiosity supported by expertise allow me to improvise freely in pursuit of insights that are not immediately apparent

Insights for business feel people