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The world isn't black and white, and marketing research isn't a panacea
But making marketing decisions without research significantly increases the business's risk
5 min read
Why still talk to customers in the tech era?
Why should marketing "go out among people" when it has an increasing arsenal of remote and artificial research tools?
4 min read
Human comes first, and only then - technology
Let's keep qual alive and human...
3 min read
Live Quali Research in the Age of AI: A Nostalgic Waltz or a Jam Session for Marketing Gourmets?
Isn't marketing currently losing its essence, namely - the ability to be the voice of the real consumer within the company?..
5 min read
Numbers lie or when quant is powerless
Can a qualitative ad pre-test be enough?
3 min read
International qual: train, plane or screen?
About the value of presence and interaction between researchers, clients, and respondents
5 min read
Can effective qual exist without marketing expertise?
Challenges in the industry and the ways to overcome them
6 min read
Qual reporting - what & why
About the key qual reporting docs - moderator's notes, top-line and full report
4 min read
Guide is not a questionnaire
What should both a researcher and a Client understand, preparing and fine-tuning a DG
3 min read
Whoever was recruited was interviewed
Why do I prepare screening questionnaires for all projects myself
3 min read
As the qual brief, so the results...
A researcher who doesn't understand Client’s marketing objectives is like a blind kitten that will never provide you with a valuable result
4 min read
Back to basics
Before I thought that it's pointless to talk about qualitative research basics. Now I see that I was wrong...
2 min read
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